As digital assets and decentralized finance (DeFi) rapidly evolve, the integration between
financial systems and virtual worlds—increasingly known as the metaverse—is expected to …

The concepts of supply‐chain design and management have come to the fore, owing to the
ever‐increasing complexity of the systems driving buyer‐supplier relations in both industrial …

Marketing theory and practice evolved dramatically through a series of transformations from
products to services and, recently, customer experiences. Each stage has its own …

Since the mid-1990s, the steady development of digital technologies has enabled not only
the creation but also the scaling of so-called digital ventures, whose business models are …

Nach dem Wollen stellt sich schnell die zweite Frage, nämlich die nach dem „Können “.
Digitale Veränderungen sind kein technischer Knopf, den man einfach so drücken kann. Es …

" This book is an insightful, well-balanced, stimulating SCM Strategy book that clearly tells
managers, consultants, as well as educators that the SCM concept is not a fad but a must …

Online relationship marketing: evolution and theoretical insights into online relationship
marketing | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Globalisation and technology effects appear to have spurred smaller firms around the world
to embrace e‐business practices. However, there is considerable variability in adoption and …

The authors argue that cooperation may be achieved by augmenting the core product with
technology-based services. Given the growing importance of real time information exchange …

Purpose This study aims to investigate customer experience (CE) and its relationship with
intermediate variables to analyze the impact of digital banking (DB) on banks' financial …