Can't touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing
Due to the rise of omni-channel management, the customer touchpoint concept has become
more important. However, research lacks a common understanding of this concept. This …
more important. However, research lacks a common understanding of this concept. This …
Sentiment Analysis in Finance: From Transformers Back to eXplainable Lexicons (XLex)
Lexicon-based sentiment analysis in finance leverages specialized, manually annotated
lexicons created by human experts to extract sentiment from financial texts effectively …
lexicons created by human experts to extract sentiment from financial texts effectively …
Domain engineering for customer experience management
Customer experience management (CXM) denotes a set of practices, processes, and tools,
that aim at personalizing a customer's interactions with a company around the customer's …
that aim at personalizing a customer's interactions with a company around the customer's …
A development framework for customer experience management applications: principles and case study
I Benzarti, H Mili - 2017 IEEE 14th International Conference on …, 2017 - ieeexplore.ieee.org
Customer experience management (CEM) denotes a set of practices, processes, and tools
that aim to personalize a customer's interactions with a company around the customer's …
that aim to personalize a customer's interactions with a company around the customer's …
Modeling and personalising the customer journey: The case for case management
I Benzarti, H Mili… - 2021 IEEE 25th …, 2021 - ieeexplore.ieee.org
Customer experience management (CEM) denotes a set of practices, processes, and tools
that aim to personalise a customer's interactions with a company, throughout a purchasing …
that aim to personalise a customer's interactions with a company, throughout a purchasing …
[图书][B] Strategies retailers use to build brand loyalty and improve customer experience
MD Samuel - 2018 - search.proquest.com
The use of strategy to build brand loyalty and improve customer experience by retail
managers is essential in driving sales revenue and increasing profitability. Retail managers …
managers is essential in driving sales revenue and increasing profitability. Retail managers …
Cxdev: A case study in domain engineering for customer experience management
Customer experience management (CXM) denotes a set of practices, processes, and tools,
that aim at personalizing a customer's interactions with a company around the customer's …
that aim at personalizing a customer's interactions with a company around the customer's …
Semantic shopping: A literature study
AK Cordes, B Barann, M Rosemann… - Hawaii Conference on …, 2020 - eprints.qut.edu.au
The digitalization of the economy and society overall has a significant impact on customers'
shopping behavior. After being conditioned by experiences in entertainment or simple …
shopping behavior. After being conditioned by experiences in entertainment or simple …
A content based e-commerce recommendation approach under the veristic framework
I Benzarti, H Mili, A Paillard - Advances in E-Business Engineering for …, 2020 - Springer
A recommendation system is an automated tool that suggests an ordered list of appropriate
items to a user. In this paper, we propose a recommendation algorithm that takes into …
items to a user. In this paper, we propose a recommendation algorithm that takes into …
Ontology-driven development framework for customer experience management applications
I Benzarti, H Mili - … JCCO Joint International Conference on ICT …, 2018 - ieeexplore.ieee.org
Customer experience management is the process of managing a customers' entire
experience with a product or a service according to the strategy and goals of the company …
experience with a product or a service according to the strategy and goals of the company …