The paper presents a marketing audit as a factor of company's growth and future success.
The mentioned marketing activity is becoming a new trend in managing the business. It can …

The concept of marketing audit is currently highly discussed. The main purpose of this paper
is to support implementation of marketing audit in activity of companies. The importance and …

Marketing Audit as a concept has been hailed across the world as a highly useful tool for
helping the overall marketing function. Strangely enough its application in practice is not …

Marketing Audit as a concept has been hailed across the world as a highly useful tool for
helping the overall marketing function. This article is a systematic literature review of …

В статье теоретически исследована сущность понятий маркетингового аудита и
контроллинга маркетинга, рассмотрены подходы, выделены структурные элементы, их …

This study examined the relationship between marketing strategy audit and organizational
resilience of food and beverages firms in Nigeria. The study adopted a survey study …

The goal of this study was to solve the issues that the marketing industry faces by examining
the role that auditing plays in improving marketing effectiveness in Nigeria. The …

ABSTRACT A marketing audit is a critical and comprehensive examination and analysis of
the marketing goals, objectives and activities. A marketing audit is often used by an …

Marketing audit is an important and comprehensive evaluation and analysis of marketing
objectives, objectives and activities. Marketing audit is often used by an organization that …