Marketing is the functional area primarily responsible for driving the organic growth of a firm.
In the age of digital marketing and big data, marketers are inundated with increasingly rich …

Artificial Intelligence (AI) techniques are reshaping academic and managerial practice and
providing an array of opportunities to leverage data for insights into consumer behavior …

Crowdfunding has emerged as an alternative to traditional sources of finance such as bank
loans and angel funding. In the post COVID-19 era where finance will be likely to become …

The transition to plug-in electric vehicles is examined from the consumer's perspective.
Since risk-averse consumers perceive disadvantages as well as advantages, consumers …

174 Duncan Simester distribution on the shelves of this retailer is itself an achievement. If we
were able to measure the thousands of new products that failed to gain shelf space, the …

We empirically investigate the harbinger of failure phenomenon in the motion picture
industry by analyzing the pre-release reviews written on movies by film critics. We find that …

Abstract Small and Medium-sized Enterprises play a significant role in most economies by
contributing to job creation and economic growth. A majority of such merchants rely on …

Purpose Service providers leverage their corporate reputation management efforts to
increase revenues by shaping customer attitudes and behaviours, yet the effects on …

Product managers have tremendous power to change lives by setting the priorities for
innovation. As the product management discipline continues to evolve and grow in …

Most new-product frameworks in marketing and economics, as well as lay beliefs and
practices, hold that the larger the stock of adoption of a new product, the greater the …