During recent decades, behavioural pricing research has accumulated to represent an
expansive subset of pricing research addressing how humans perceive, process, and …

Public and private institutions have gained traction in developing interventions to alter
people's behaviours in predictable ways without limiting the freedom of choice or …

This study provides a market segmentation analysis of the prospective solo travel market
based on perceived travel constraints. The data were collected from 1,017 Australian …

Participative pricing strategies are increasingly common nowadays. In addition to have an
impact on consumers' purchase decision, these pricing strategies can impact consumers' …

This article examines the effect of option framing and cognitive load on consumer choices of
tourism services. Previous literature has shown that consumers tend to choose more options …

Nos últimos anos as plataformas de vendas on-line surgiram como alternativa e
contribuíram para fortalecer a conexão além do ponto de venda físico entre consumidores e …

This paper presents a research project that used eye tracking technology to study optionality
within the online transactional process. The focus was on how micro-decisions can be …

Upselling is often a critical factor in revenue generation for businesses in the tourism and
travel industry. Utilizing passenger data from a major international airline company, we …