The purpose of the study is to investigate how environmental concern, eco-labelling,
influencers and user-generated content affect Generation Z's green purchase intention. The …

The current paper was a quantitative study examining the mediating role of E-WOM when it
comes to content marketing and its connection with green purchasing intentions in Jordan …

Electronic word of mouth through various social media communities have gained much
importance now a days, consumers can now share their opinions and experiences about …

Concern about green practices by companies and people has grown exponentially
worldwide, considering them as a key element sustaining the development of competitive …

Consumers nowadays prefer the opinions and reviews from others aside themselves before
committing to purchase any products and services. Adopting opinions and reviews that are …

In order to better study the chosen path of the consumption model of public green energy
and more accurately predict consumers' green energy consumer behavior, we take new …

La pandemia por COVID-19 ocasionó cambios en los hábitos de consumo, siendo uno de
los principales la digitalización de la compra, ya que los confinamientos obligaron al …

Sosyal medyanın günümüzde elektronik ticaretin merkezi haline gelmesi ve devasa pazar
paylarına ulaşmasıyla birlikte, beraberinde birçok iş modeli de ortaya çıkmıştır. Bunların en …

This study investigates the antecedents and outcomes of feelings of awe experienced at
heritage locations using a structural equation modelling-fuzzy-set qualitative comparative …

Pada era sekarang ini yang ditandai dengan munculnya pemanasan global, perubahan
iklim, dan polusi air, serta udara yang semakin meningkat membuat keberlangsungan …