How to promote user purchase in metaverse? A systematic literature review on consumer behavior research and virtual commerce application design
Virtual commerce applies immersive technology such as augmented reality and virtual
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …
reality into e-commerce to shift consumer perception from 2D product catalogs to 3D …
A dual model of product involvement for effective virtual reality: The roles of imagination, co-creation, telepresence, and interactivity
Virtual reality (VR) is receiving increasing interest from marketers as this technology
provides significant opportunities for enhancing consumer engagement and responses …
provides significant opportunities for enhancing consumer engagement and responses …
Telepresence, time distortion, and consumer traits of virtual reality shopping
Abstract Even though VR (Virtual Reality) shopping provides new opportunities for today's
marketers, it is not readily embraced by consumers. In this research, we aim to understand …
marketers, it is not readily embraced by consumers. In this research, we aim to understand …
Methods for studying the structure of social representations: A critical review and agenda for future research
This article deals with the methodologies commonly used in the framework of the structural
approach to social representations. It concerns free and hierarchical evocations, the …
approach to social representations. It concerns free and hierarchical evocations, the …
Virtual reality and its impact on B2B marketing: A value-in-use perspective
The opportunities virtual reality provides for B2B marketing are increasingly recognized by
the trade press in discussions of interesting examples from early adopters like GE, Siemens …
the trade press in discussions of interesting examples from early adopters like GE, Siemens …
Creating e-shopping multisensory flow experience through augmented-reality interactive technology
TL Huang, SL Liao - Internet Research, 2017 - emerald.com
Purpose Drawing on virtual liminoid theory, the purpose of this paper is to examine factors
that induce a multisensory flow experience in an e-shopping context through the use of …
that induce a multisensory flow experience in an e-shopping context through the use of …
Try-on experience with augmented reality comforts your decision: Focusing on the roles of immersion and psychological ownership
Purpose The purpose of this paper is to understand how augmented reality (AR) try-on
experiences facilitate consumers' shopping decision. Focusing on the immersion and …
experiences facilitate consumers' shopping decision. Focusing on the immersion and …
Why do teens spend real money in virtual worlds? A consumption values and developmental psychology perspective on virtual consumption
M Mäntymäki, J Salo - International Journal of Information Management, 2015 - Elsevier
Monetizing the users base is a major business challenge in social media, online social
networking and online entertainment. Many of these services employ the freemium business …
networking and online entertainment. Many of these services employ the freemium business …
Metaverse-retail service quality: A future framework for retail service quality in the 3D internet
This study argues that service quality in retailing in 3D Collaborative Virtual Environments
(aka Metaverses) is distinct from service quality in the more familiar 2D, mainly menu-driven …
(aka Metaverses) is distinct from service quality in the more familiar 2D, mainly menu-driven …
Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands
With the emergence and popularity of non-fungible tokens (NFTs), the luxury brand industry
has experienced an increase in their use of NFTs. This study employs multiple-case studies …
has experienced an increase in their use of NFTs. This study employs multiple-case studies …