Several studies have focused on the effects of corporate social responsibility (CSR) fit on
external stakeholders' evaluations of CSR activities, attitudes towards companies or brands …

We have all listened to and told stories. People are captivated by good stories since they
have the power to translate us into new worlds and enable us to live the lives of others. In …

This study aims to empirically investigate the influence of a green brand story strategy on
perceived brand authenticity (PBA) and brand trust. The theory of narrative rhetoric is …

Environmental taxes (ETs) and green subsidies (GSs) are two different policies of
environmental governance. In this study, we investigate the effect of these two policies on …

Purpose–A recent area of academic interest within corporate branding and reputation is the
use of storytelling in order to differentiate the corporate brand, however there is little …

The current study examines the persuasiveness of narrative richness in messages about
acts of corporate social responsibility (CSR). Specifically, we apply theory about narrative …

Responding to a call for research into storytelling within the nonprofit context, the paper
contributes to an emerging research conversation about communicating organizational …

Study design To fulfill the objectives of understanding current situation of luxury hotel brand
storytelling and illustrating application value of the proposed compelling storytelling model …

The goal of this article was to explore internal stakeholders' emotional attachment and
corporate brand perceptions through corporate storytelling for branding. Due to the nature of …

Language facilitates communication and allows individuals to exchange information. In this
chapter, we draw on academic research to discuss how firms use language to effectively …