Consumers often rely on electronic word‐of‐mouth (eWOM) interaction as a source of
information about brands. It helps them in making decisions about their purchases. This …

Because e-WOM is one of the useful digital marketing elements for any organization, a
better understanding of its process will help individuals take more advantage of this concept …

Given the rise of marketing through social media influencers (SMIs), this study aimed to
investigate the influences of source credibility and content validity factors on followers' …

This study is focused on communications that come from consumer-to-consumer (C2C)
ecommerce relationships. This topic is directly associated with the electronic word-of-mouth …

Electronic word-of-mouth (eWOM) communication on social media has revolutionized how
travelers search for and share information and how they interact with one another digitally …

Purpose The purpose of this study is to adopt stimulus-organism-response (SOR) theory to
reveal the impact of electronic word-of-mouth (eWOM) on buying intentions of young …

Online retail platforms significantly impact consumers' purchasing decisions. Satisfaction,
purchase intent, and repeat online shopping drive the platform's purchasing decisions. In …

This study adopts an integrated approach and combines the theory of planned behavior and
push-pull theory to unpack the antecedents of customer switching intention in a contextual …

This paper aims to explore the attitude-intention-purchase behavior mechanism for the
online purchase of apparel. Using the theory of planned behavior (TPB) as an underpinning …

The purpose of this study is to investigate the role of negative electronic word-of-mouth (N-
eWOM) messages on attitudes, subjective norms, perceived behavior control (PBC), and the …