Purpose Following the recent surge in research on carsharing, the paper synthesizes this
growing literature to provide a comprehensive understanding of the current state of research …

Purpose The context of marketing and service research is rapidly changing as a result of
advances in academic research and business practice. This has implications for our …

The COVID-19 pandemic has affected millions of service firms worldwide; therefore, they
must be resilient during these uncertain economic times. This paper develops a new …

Access-based services (ABS)—in which consumers do not physically own material goods
but gain access to services by registering with the provider—have risen in popularity as an …

The bottom of the pyramid (BOP) in every developing and frontier economy represents a
largely untapped segment of the market that is excluded from formal financial markets …

Although business models are critical to the successful market penetration and diffusion of
sustainable innovations, little is known about consumer preferences for adopting electric …

Shared consumption is rapidly evolving as a potential alternative consumption paradigm
and hence gaining increased scholarly attention. In the last 5 years, there has been an …

Being an emergent concept, sharing economy (SE) lacks granularity in its conceptualization.
This study offers a typology to delineate the boundaries of this phenomenon and thereby …

In this chapter, we explore the role of sharing economy platforms in providing sustainable
and equitable solutions to poverty. While the research on sharing economy has increased …

This study examines the characteristics and resourcing activities of community-based
sharing economy models at the base of the pyramid (BoP) through a case study of two …