Purpose–The purpose of this paper is to examine the effect of religiosity on Muslim
consumer behaviour and on purchasing decision. Design/methodology/approach–Survey …

Long-term orientation (LTO) is a salient aspect of national culture values and as such
influences consumers' decisionmaking processes. This article describes the development …

Materialism and social comparison are important issues, especially in a Chinese context,
and especially amongst adolescents. In this paper a theoretical model of the endorsement of …

As an effort to identify the underlying determinants of compulsive buying, this study seeks to
examine fashion orientation, a fashion‐related variable, as a direct antecedent of …

Although stress research has received increased attention in the behavioral and social
sciences, it has been virtually ignored by marketing researchers. This paper attempts to …

This study investigates how perceptual factors are associated with mobile consumers'
avoidance of location-based mobile advertising (LBA), and whether the relationships …

This paper investigates how consumers identify advertising. Research on new advertising
formats such as advertorials etc. shows that they may be more effective than traditional …

Materialism is an important issue, especially among young people, and especially in a
Chinese context. Based on a theoretical model of the endorsement of materialistic values …

Abstract Novel CoronaVirus Disease (COVID-19) has begun to expand swiftly beyond all
borders and turned into a global source of infection for humans in that all media corporations …

This research advances knowledge that can foster understanding of how global consumer
culture (GCC) and its elements relate to impulsive buying and sheds light on how …