Value co-creation has emerged as a critical challenge for fashion brands in the age of social
media. Despite its importance, scholars have not adequately explored the role of social …

Social media marketing has become one of the most significant growth paths for many
businesses in today's world. However, many companies are still unclear about using social …

Regardless of a customer's social status, wealth, or country of origin, Apple products have
been notorious for establishing trends in regard to electronic devices. As of 2019, China …

The expansion of healthcare infrastructure has led to a surge in demand for diagnostic
equipment, presenting opportunities for healthcare equipment suppliers. However, the …

ATK test kits have been used widely to test for the Covid-19 virus. This has led to a
significant demand and strong repurchase intentions for consumption by many people …

In the online to offline (O2O) model, online marketing and online purchases drive offline
(non-Internet) operations and offline consumption. E-commerce must use more effective …

The intention to repurchase is a key component in relationship marketing. However, minimal
attention has been paid to how customers' habitual behavior moderates the relationship …

The adoption of Metaverse platforms, a burgeoning technological innovation, holds
significant potential for transforming various sectors, yet its uptake in emerging markets like …

This research aims to investigate the relationship between customer satisfaction and the
repurchase behavior of Thailand's electronic gadget shoppers. This research used a …

Orientation: Knowledge of the commitment behaviour (affective and calculative) of Islamic
banking customers is central to an in-depth understanding of the perceived value …