Previous studies have demonstrated varying associations between fundamental
components of brand equity within diverse sectors. The purpose of the current study is to …

Purpose This study aims to examine the influence of brand awareness on brand equity with
the mediating role of brand association and perceived quality. Design/methodology …

Covid-19 pandemic demands zakah institutions to avoid physical contact activities, and
outlet openings in public places. A marketing communication strategy is needed to make …

This study aims to examine the influence of social media marketing on brand image, brand
awareness, and perceived quality in skincare product users. Research methods using …

Purpose–This study aims to analyze the characteristics of respondents who donate, visit, or
endow Bogor Waqf Forest and the influence of brand awareness, brand association, brand …

Pandemi Covid-19 merupakan salah satu pencetus untuk masyarakat mulai sadar
pentingnya konsumsi makanan sehat. Masyarakat Indonesia perlahan makin menyadari …

The public's interest in paying Zakat is high, as evidenced by the rising Zakat potential and
national Zakat collecting performance yearly. However, the zakat collection at LAZ remains …

The sports footwear sector is a lucrative market, particularly among Generation Y
consumers. The aim of this research is to determine the factors that influence the customer …

Medya yaşantımızın hemen hemen her anında, teknolojinin de hızla büyüyüp gelişmesiyle,
insanoğlunun hayatına etki eden ve yaşantısına yön veren etkin bir güç olarak kabul …

In today's digital era, information technology plays a pivotal role in helping organizations
maximize their profitability, offering significant advantages for business operations (Sutrisno …