Drawing on social learning theory, this study investigates the relationship between (hedonic
& utilitarian motivations) and online purchase intention (OPI) under Chinese social …

Understanding customer experience and the customer journey over time is critical for firms.
Customers now interact with firms through myriad touch points in multiple channels and …

China is currently the world's largest new energy vehicle consumer market, and millennials
are the largest consumer group in China. To better promote environmental protection, this …

This study aims at developing and validating a measurement model for customer
engagement with specific focus on mobile devices for shopping. Further, role of customer …

This study aims to investigate consumers' intention to adopt electric vehicles (EVs) from the
consumption value perspective. Drawing from consumption value theory, consumers' value …

In this paper, we report the development of scales to measure the perceived benefits and
risks associated with online shopping. Based on an exploratory qualitative inquiry and …

This paper develops a typology based upon motivations for shopping online. An analysis of
these motives, including online convenience, physical store orientation (eg, immediate …

Omnichannel retailing characterizes a seamless and integrated approach of diverse retail
channels. Showrooming and webrooming are prominent shopping trends among …

The proliferation of reviews evaluating different services on social networks and online
platforms and their importance in consumer decision‐making has led some unscrupulous …

Electronic commerce has been growing rapidly. Although business-to-consumer electronic
commerce has created new opportunities for businesses, questions about consumer …