The purpose of this research is to decrypt the connotative and ideological meaning of beauty
ideals, age, and marriage in the femvertising campaigns launched by masstige cosmetic …

People often gain knowledge about trending global issues via pop culture references and
even advertising (Clapton,; Sfeir,; Tierney,). Numerous brands feel the pressure to align their …

Creative industries have been considered crucial to the economic well-being of any country.
Besides the economy, the advertising industry has been investigated in West for its influence …

Purpose The purpose of this paper is to examine the interaction effect of endorser ethnicity
(local Chinese vs Western) and portrayal (smart vs sexy) on Chinese women's attitudes …

The recent prominence of culturally rich visuals for effective global communication and
establishing brands of organizations cannot be denied. This inquest observed how Pakistan …

Este estudio analiza la femvertising, la reciente estrategia publicitaria que emite mensajes
de empoderamiento a la mujer e igualdad de género, y su relación con el efecto de la …

Настоящая монография является продолжением серии «Путь в будущее: Сибирь
глазами ученых». В ней разрабатываются теоретико-методологические основания …

Pick-up artists (PUAs) apply strategies from evolutionary psychology to exploit women
emotionally, sexually, and financially. In China, PUA issues have been garnering attention …

AbstractPurpose-This research aims to uncover the ideologies and ethical perspectives
behind electronic advertisements shown in Pakistan. The study examines the role of media …

Предмет исследования-специфика социальных коммуникаций в современной
китайской рекламе. Китайская реклама проявляет базовые культурные ценности …