Alumni can be of enormous value for higher education institutions because of the time and money they can spend on their former institution. Going beyond prior research that has as …
N Chatterji, R Kiran - International Journal of Educational Development, 2017 - Elsevier
Authors propose a research framework that human capital of universities enhances performance through the mediating mechanisms of relational capital. Against the backdrop …
This article complements previous reviews by describing the results of a systematic review of recent research into service quality in higher education, with a methodology developed to …
AE Maulana, PG Patterson, A Satria… - Journal of Marketing for …, 2024 - Taylor & Francis
This study proposes a new giving behavior model for higher education institutions (HEI), featuring alumni connectedness as a primary predictor. This contrasts with previous studies …
NM Robinson, KG Celuch - Journal of Marketing for Higher …, 2016 - Taylor & Francis
In order to produce distinctiveness that leads to competitive advantage, higher education institutions must remain cognizant that students are co-creators. Thus, to create genuine …
K Celuch, NM Robinson - Journal of Consumer Satisfaction …, 2016 - jcsdcb.com
Given the current dynamics in service industries organizations are attempting to strategically create distinctiveness that leads to competitive advantage. Higher education is a unique …
SH Wu, SCT Huang, CYD Tsai - Service Business, 2022 - Springer
Loyal customers are good soldiers who behave favorably toward service firms. As increasing number of universities are facing “a candle burning at both ends” due to low birth …
JK Baumann, N Halpern - European Journal of Education, 2024 - Wiley Online Library
Alumni associations are established by higher education institutions to formalise relationships with alumni, and to nurture alumni loyalty over time. This study investigates …
The study sought to establish the influence of students' learning experiences on involvement inalma mater. The cross-sectional survey design was employed for the study. The sample …