A review of studies published in Industrial Marketing Management over the past two
decades and more shows that these studies not only used partial least squares structural …

Purpose Expanded awareness and application of recent PLS-SEM reporting practices were
again called for by Hair (2022) in his PLS 2022 Keynote Address. This paper aims to …

Applying protection motivation theory, the purpose of this study is to investigate the effects of
social media on customer brand engagement (CBE) and their consequent impact on co …

Though customer engagement (CE) and customer experience (CX) are recognized as key
research priorities, empirically derived insight into their association with tourism customers' …

Purpose Partial least squares structural equation modeling (PLS-SEM) is an important
statistical technique in the toolbox of methods that researchers in marketing and other social …

This book presents powerful tools for integrating interrelated composites--such as
capabilities, policies, treatments, indices, and systems--into structural equation modeling …

A moderator variable can be visualized as a third variable that changes the relationship
between the independent variable and the dependent variable. It is usually called a …

Purpose Structural equation modeling (SEM) depicts one of the most salient research
methods across a variety of disciplines, including hospitality management. Although for …

The present study investigates the impact of human capital capacity, human capital
knowledge, and human capital skills on organisational performance in the hospitality …

Many companies invest considerable resources in developing Business Analytics (BA)
capabilities to improve their performance. BA can affect performance in many different ways …