This study examined the relational maintenance strategies employed by organizations to
maintain relationships with employees over remote/hybrid work in a crisis. Thirteen in-depth …

This study conducts a 2 (message type: CSR vs. CSA) x 2 (source: company vs. nonprofit
organization) factorial online experiment to examine impacts on individuals' attitude …

Given the need for more research into consumer digital engagement in response to
corporate political advocacy (CPA) within the public relations body of knowledge, this study …

Drawing from balance theory, this study examines how publics respond to CSA in terms of
their identification with the company and attitude toward the company depending on their …

Nowadays companies are increasingly engaging in social-political issues. In light of the
Construal Level Theory, this study examined the polarizing/depolarizing effects of perceived …

Dialogic openness suggests that organizations should employ an agonistic approach to
conversation, discussion, and listening when communicating with activist groups. This study …

Despite the growing attention to corporate social advocacy in the extant literature, little
empirical research has examined the effects of corporate social advocacy in the context of …

Organization-public relationships (OPRs) have been central to public relations theorizing for
decades. Guided by Broom et al.'s (1997) foundational three-stage model of OPRs, this …

Corporate social advocacy (CSA) has emerged to promote change on social issues in
response to publics' expectations and demands, but how different publics might respond to …

The coronavirus (COVID-19) pandemic and recent economic recession have been
impacting many people's mental health. The experience of social distancing created new …