Out-of-Group or In-Group E-WOM affects Consumer Purchasing Decision?
YW Handranata, MG Herlina, EL Tanaya… - E3S Web of …, 2023 - e3s-conferences.org
The aim of this study is to explore the influence of the two types of e-WOM, out-of-group
(influencer marketing and customer review) and in-group (reference group). This study uses …
(influencer marketing and customer review) and in-group (reference group). This study uses …
[PDF][PDF] To go or not to go: Role of Online Reviews towards Customer Dining Intention
LN Canet, MCE De Luna, CB Pulumbarit, CS Zapata - ijmra.in
The objective of this study is to investigate the role of online reviews towards customer
dining intention in casual dining restaurants. Specifically, this study sought to answer the …
dining intention in casual dining restaurants. Specifically, this study sought to answer the …
[引用][C] Factors influencing purchasing decision of Smartphone
A Raj, AK Garg - Modern Trends in Management and …, 2022 - SEMS Welfare Foundation