This textbook provides a complete overview of motivation and emotion, using an
overarching organizational scheme of how biological, psychological, and environmental …

In this article, we examine the different ways in which consumers balance their consumption
behavior in order to maximize utility. In particular, we focus on how people balance …

Consumers often become “stuck in a rabbit hole” when consuming media. They may watch
several YouTube videos in the same category or view several thematically similar artistic …

Despite the popularity of gamification to improve the quality of experience in a variety of
services, there is a lack of evidence on its effective integration into service design and the …

People adapt to repeated getting. The happiness we feel from eating the same food, from
earning the same income, and from many other experiences quickly decreases as repeated …

Though the mobile app market is substantial and growing fast, most app providers struggle
to monetize apps profitably. Monetizing apps is done in two ways: a) selling advertising …

New technologies increasingly enable consumers to track their behaviors over time, making
them more aware of their “streaks”—behaviors performed consecutively three or more times …

We define simulated satiation through reality‐enhancing technology as any attenuation in
perceived benefits that occurs within or results from vicarious and simulated intermediary …

What determines an individual's preference for high‐or low‐intensity visual stimuli? This
research designed four studies, including one incentive‐compatible study, to explore a …

Subscription programs have become increasingly popular among a wide variety of retailers
and marketplace platforms. Subscription programs give members access to a set of …