Neuromarketing tools in studies on models of social issue advertising impact on recipients
M Piwowarski - Problems, methods and tools in experimental and …, 2018 - Springer
Multi-step models of advertising impact on the recipient (eg, AIDA) are often used to design
social issue advertising. The effectiveness of achieving desired objectives of some steps can …
social issue advertising. The effectiveness of achieving desired objectives of some steps can …
The concept of virtual reality system to study the media message effectiveness of social campaigns
Social campaigns are an important tool for promoting positive change in social attitudes (in
ecology, health prevention, tolerance promotion, etc.). Improving their effectiveness may …
ecology, health prevention, tolerance promotion, etc.). Improving their effectiveness may …
EEG in analysis of the level of interest in social issue advertising
P Mateusz - Procedia computer science, 2018 - Elsevier
Advertising broadcast within the scope of conducted social campaigns is usually intended to
shape certain attitudes about important social challenges. One of the methods to check the …
shape certain attitudes about important social challenges. One of the methods to check the …
Can AI with High Reasoning Ability Replicate Human-like Decision Making in Economic Experiments?
Economic experiments offer a controlled setting for researchers to observe human decision-
making and test diverse theories and hypotheses; however, substantial costs and efforts are …
making and test diverse theories and hypotheses; however, substantial costs and efforts are …
Methodology for choosing the location for in-game advertising billboards
K Nermend, J Duda - Problems, Methods and Tools in Experimental and …, 2018 - Springer
Recently, the market for in-game advertising is growing very dynamically. In 2015, profits out
of this business were above 2.75 mio USD, and it is expected to be doubled by 2020. The …
of this business were above 2.75 mio USD, and it is expected to be doubled by 2020. The …
Methods of data collection in experimental economic games
M Borawski, K Nemrend - … of the 10th European conference on …, 2016 - books.google.com
The article is an overview of the methods of data collection, which can be used in
experimental economic games. Authors will discuss methods that use questionnaires …
experimental economic games. Authors will discuss methods that use questionnaires …
Experiment versus simulation in economics
M Łatuszyńska - The European Conference on Information …, 2016 - search.proquest.com
Similarly to many other fields of science that are today inseparably associated with
experiments, for many years economics has been regarded as the science where …
experiments, for many years economics has been regarded as the science where …