Studying consumers' acceptance of the main ethical issues in communication and mainly in
advertising has recently been receiving much attention from scholars. It is especially …

Self-image congruity, the relationship between one's self-image and one's image of a
product or service, is a widely accepted consumer behaviour theory lately finding currency in …

Although self-congruity (SC) theory proposes that private SC and public SC constitute the
two higher-order dimensions of SC, extant research in tourism has not investigated these …

Young consumers' decision-making influencers in regards to financial services are well
documented in the financial services literature. Research on the role of influencers of choice …

This study examines the relationship of national culture to firm innovation, moderated by the
type of industry in which the firm competes. Hypotheses are developed and tested using …

This paper presents a research study examining the acculturation and identity of second‐
generation Indian Punjabis. It focuses on how they balance their lives between two cultures …

Purpose The purpose of this study is to investigate the differential influences of economic
nationalism (EN) and cosmopolitanism (COS) on consumer behaviour, and how the two …

This study examined the cultural values promoted in television advertisements targeting
younger and older audiences in China and the US, respectively, testing the hypothesis that …

Choice behaviour for a hypothetical apple product with varying label information was
explored using choice-based conjoint analysis. A systematic effect on choice of describing …

Increasing number of Middle Eastern tourist arrivals in Malaysia, makes studying their
behaviour to be fundamental for sustainability of this valuable market segment. Concerning …