Influence of corporate social responsibility and brand attitude on purchase intention
HADM Arachchi, GD Samarasinghe - Spanish Journal of Marketing …, 2023 - emerald.com
Influence of corporate social responsibility and brand attitude on purchase intention | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
How perceived corporate social responsibility and consumer brand preference are linked in pre-emerging economies: the role of brand credibility and brand attitude
Despite the inclusive beneficiation inherent in Corporate Social Responsibility (CSR),
emergent literature suggests that it has become a serendipitous differentiation strategy …
emergent literature suggests that it has become a serendipitous differentiation strategy …
[PDF][PDF] Unravelling the Effect of Consumer Perception of CSR Practices of Multinational Enterprises on Consumer Purchase Intention: Insights from the Sri Lankan …
TU Ganegoda, S Weerasekara - researchgate.net
Due to increased market potential, Multinational enterprises offering fast-moving consumer
goods have grown rapidly in developing countries such as Sri Lanka. Accordingly, the main …
goods have grown rapidly in developing countries such as Sri Lanka. Accordingly, the main …