Presents findings validating French and German versions of the domain specific
innovativeness scale or DSI, which was designed to measure consumer innovativeness for …

Opinion leaders are important sources of advice for other consumers. Instagram is the most
used platform by opinion leaders in the fashion industry, and this trend is expected to …

It is generally believed that referral reward programs (RRPs) work because
recommendations from friends or relatives are perceived as impartial and trustworthy in …

Findings of two experimental studies show that Instagram influencers with high numbers of
followers are found more likeable, partly because they are considered more popular …

Social media websites have created valuable opportunities for electronic word of mouth
(eWOM) conversations. People are now able to discuss products and services of brands …

This study investigates cross-cultural differences between Chinese and American
consumers in the relationships of electronic word-of-mouth (eWOM) intentions and …

Leveraging social media influencers allows companies to provide information on their
products in a more social and interactive way. Yet, scholarly research on the implications of …

Polls show a strong decline in public trust of traditional news outlets; however, social media
offers new avenues for receiving news content. This experiment used the Facebook API to …

The growing power of bloggers to influence their connected network has emerged as a new
communication venue for brands. This study elaborates upon the role of bloggers in brand …

Opinion leaders can be influential in persuading their peers about news and politics, yet
their potential influence has been questioned in the social media era. This study tests a …