Opinion leaders are important sources of advice for other consumers. Instagram is the most used platform by opinion leaders in the fashion industry, and this trend is expected to …
J Wirtz, C Orsingher, P Chew… - Journal of Service …, 2013 - journals.sagepub.com
It is generally believed that referral reward programs (RRPs) work because recommendations from friends or relatives are perceived as impartial and trustworthy in …
M De Veirman, V Cauberghe… - International journal of …, 2017 - Taylor & Francis
Findings of two experimental studies show that Instagram influencers with high numbers of followers are found more likeable, partly because they are considered more popular …
I Erkan, C Evans - Computers in human behavior, 2016 - Elsevier
Social media websites have created valuable opportunities for electronic word of mouth (eWOM) conversations. People are now able to discuss products and services of brands …
SC Chu, HT Chen, C Gan - Journal of Business Research, 2020 - Elsevier
This study investigates cross-cultural differences between Chinese and American consumers in the relationships of electronic word-of-mouth (eWOM) intentions and …
Leveraging social media influencers allows companies to provide information on their products in a more social and interactive way. Yet, scholarly research on the implications of …
Polls show a strong decline in public trust of traditional news outlets; however, social media offers new avenues for receiving news content. This experiment used the Facebook API to …
E Uzunoğlu, SM Kip - International journal of information management, 2014 - Elsevier
The growing power of bloggers to influence their connected network has emerged as a new communication venue for brands. This study elaborates upon the role of bloggers in brand …
Opinion leaders can be influential in persuading their peers about news and politics, yet their potential influence has been questioned in the social media era. This study tests a …