Hospitality industry is one of the most customer centric industry as it involves direct
interaction of the company with the customers. Traditionally, the term 'restaurant'was used to …

Purpose: Ensuring customer satisfaction is one of the basic requirements of quality
management systems and excellence models, is obtained by comparing before the …

Introduction: The present study investigated the effect of experimental marketing on brand
equity and reputation in Tehran Municipality sports venues. Methodology: The statistical …

It's very difficult to differentiate the brands for companies in these days. Because branding is
not just market share but also share in mind and share in heart that is the core of experiential …

Therefore, in the experience economy we live through; marketing theorists and
implementers are in search of unique and entertaining experiences to create customer …

Soccer possibly has the majority fans and may be the most fashionable sport in the global
sporting field and at least 240 million people frequently participate in soccer (FIFA, 2000) …

A IMPORTÂNCIA DA EXPERIÊNCIA NO TURISMO – O CASO DO ENOTURISMO NA REGIÃO
DO DOURO Page 1 A IMPORTÂNCIA DA EXPERIÊNCIA NO TURISMO – O CASO DO …

Customer experiences are replacing commoditized products and services as organizational
differentiators. However, providing superior customer experiences is hampered by two …

Purpose: In recent decades, research on the customer brand has taken a special place in
various fields, including academic and business markets. Many researchers and executives …

Tujuan dari penelitian ini untuk memperoleh gambaran experiental marketing dalam upaya
mempertahankan nilai sejarah di salah satu hotel bersejarah di Bandung, Savoy Homann …