In the past few years, online impulse purchase has garnered attention from researchers in
various fields, especially noted in the relatively new field of social commerce (S-commerce) …

Unlocking the power of information technologies has become a core driver of business
transformation and growth, particularly Internet-enabled technologies. It is a recognizable …

E-retailers have recently devoted novel forms of communication tools, such as augmented
reality applications, to create a hedonic experience for customers and motivate them to …

In this study, via a survey of Instagram users, the authors examined how hedonic browsing
and flow, as intrinsic motivators, have an impact on the cognitive and affective experience of …

Digital technologies have enriched various consumer shopping patterns across multiple
contexts and channels. Smartphones, as the most daily dependent device, have altered and …

The purpose of this paper is to explore why impulsive buying happens under emergency
and crisis situations, such as that of COVID-19. Drawing on the cognitive-affective …

This research aims to empirically examine the interrelationships between online impulse
buying tendencies (IBT), hedonic motives, online promotions, impulse purchase decision …

Prior research has mostly examined the satisfaction, intention, and behavior of users toward
technology and systems in general, and little research has been dedicated to understanding …

With the ease and availability of high-speed Internet service, online shopping is increasing
rapidly. Consumers are moving to more intensive use of the Internet as the technology …

Impulsive online buying is receiving more attention. This study finds that certain
characteristics of online reviews lead consumers to buy impulsively online. Three constructs …