An empirical study of behavioral intentions in the food festival: The case of Macau

HC Wu, JWC Wong, CC Cheng - Asia pacific journal of tourism …, 2014 - Taylor & Francis
The behavioral intentions of visitors play an important role in predicting future profits in the
food festival. The purpose of this study is to identify the dimensions of festival quality and …

Application of constrained association method for determination of the development factors of the quick service restaurant industry

GA Polynskaya - Journal of Marketing Analytics, 2021 - Springer
Despite the extended economic decline and understanding of the fact that fast food is
destructive to people's health, the quick service restaurant industry is rapidly expanding …