This review aims to tackle the challenge of understanding how visual design cues can affect
behavioural outcomes in a food context. The review answers two key questions:(1) What are …

Constructive and ecological theories of perception raise questions about whether visual
perception is inherently data‐driven (bottom‐up) or interpreted in terms of higher‐order …

Understanding consumers' associations with brands is at the core of brand management.
However, measuring associations is challenging because consumers can associate a brand …

Emotion and rationality are fundamental elements of human life. They are abstract concepts,
often difficult to define and grasp. Thus throughout the history of Western society, the head …

We propose that features of static visuals can lead to perceived movement (via dynamic
imagery) and prepare the observer for action. We operationalize our research within the …

Previous research from both marketing and operations management has shown that
servicescape design, as an effective retail operations strategy, can significantly influence …

To tackle obesity, upgrading the image of healthy food is increasingly relevant. Rather than
focusing on long-term benefits, an effective way to promote healthy food consumption …

All beverages are consumed with the help of a vessel (ie, glass, mug, or cup), yet research
focusing on glassware is scarce despite this cue being ubiquitous in the consumption …

Orienting a logo upward or downward may seem like an arbitrary graphic design decision,
but we propose that it can have important implications for consumer judgments. In particular …

There are oft-quoted clichés that state that “Perception is reality” and “Truth lies in the eye of
the beholder.” Not surprisingly, therefore, for more than a century researchers in psychology …