In the retail environment, attention is requisite to purchase, attention being the collection and
assessment of stimuli from our senses (visual stimuli are generally the most important) for …

Visual attention is a fundamental aspect of most everyday decisions, and governments and
companies spend vast resources competing for the attention of decision makers. In natural …

Personal response efficacy beliefs are vital in instigating, maintaining, and catalyzing
environmental behavior change. In this experimental study (N= 249), we investigated …

Eco-labels identify products that are produced in an environmentally friendly way. They
utilize many formats combining graphics/logos and text to attract environmentally conscious …

The visual cues shoppers view at the point of purchase during the shopping process is vital
to product selection and sales. We aimed to identify the intrinsic and extrinsic visual cues or …

This research utilizes eye-tracking measures to quantify the visual attention paid to claims
for nutrition and sustainability on food concepts. It analyzes whether and to what extent the …

The strategic value of organic production and origin promotions may vary based on product
end‐use. Conjoint analysis and eye‐tracking technology were used to investigate …

Research has suggested to not solely include cognitive processes but also affective
processes in economic choice modeling. Studying Medjool dates, we conducted a …

When buying a product, consumers are confronted with a host of information presented to
them. However, this information can only affect shoppers' choices if they pay attention to it …

Environmentally friendly products become increasingly popular. To be considered for
purchase, they must be (1) sufficiently salient and (2) perceived as environmentally friendly …