Voice shopping is becoming increasingly popular among consumers due to the ubiquitous
presence of artificial intelligence (AI)-based voice assistants in our daily lives. This study …

Purpose–The purpose of this paper is to examine the structural relationship between web
site personality, utilitarian web browsing, hedonic web browsing and online impulse buying …

Purpose Impulsive buyers are a dream segment for retailers and marketers. Stimulants in
the retail environment and cognitive aspects evoke a sudden urge the acquisition of …

Experiential marketing is a decisive facet of brand management and customer-brand
relationship. With the growth of hypermarket brands in India, customers focus on the …

Social commerce has become a hot topic since the beginning of Web 2.0 era; however,
relevant research is scarce in emerging economies. This study aims to fill this research gap …

The development of online shopping carnivals (OSCs) is in full bloom due to the support of
logistics industry and information technology. More and more people are keen to participate …

Online impulse buying (OIB) has drawn increasing scholarly attention across disciplines.
The current study aims to examine how motivational factor (Hedonic and utilitarian web …

Purpose This study segmented consumers by combining emotional and shopping
characteristics to develop typologies that classify their consumption patterns and disposal …

Abstract “Double Eleven” online shopping festival has become the most celebrated and
largest online shopping event in China. This phenomenon originates the need to explore …

This study investigates the effect of buyer-seller personality similarity on consumers'
impulsive buying. Based on interpersonal similarity theory, the results revealed that buyer …