Objectives Behavior change campaigns typically try to change beliefs that influence
behaviors, with targeted beliefs comprising the campaign theme. We present an empirical …

Preventable chronic diseases are the leading cause of death in the majority of countries
throughout the world, and this trend will continue for the foreseeable future. The potential to …

Once a target audience and a health behavior of interest are selected for a potential mass
media campaign, the next task is selecting beliefs about the health behavior to serve as the …

Background To evaluate the potential efficacy of increasing harm and relative addiction
beliefs in discouraging e-cigarette use, we examined how adolescents' beliefs about e …

Though previous research suggests the FDA's “The Real Cost” anti-smoking campaign has
reduced smoking initiation, the theorized pathway of effects (through targeted beliefs) has …

Traditional psychological theories of message persuasion typically conclude that messages
that are able to facilitate an optimal allocation of cognitive resources in the audience will …

Several message topic selection approaches propose thatmessages based on beliefs
pretested and found to be more strongly associated with intentions will be more effective in …

Campaign success is contingent on adequate exposure; however, exposure opportunities
(eg, ad reach/frequency) are imperfect predictors of message recall. We hypothesized that …

Introduction Little research has examined the spillover effects of tobacco communication
campaigns, such as how anti-smoking ads affect vaping. Aims and Methods Participants …

Adolescence is a period of remarkable psychosocial and neural development. Many life-
long health habits are established during adolescence, making it a window of opportunity for …