This study identifies the principal sources of knowledge in the healthcare marketing field
based on the most prolific and influential journals and authors, drawing on a sample of …

This study examines the market orientation and corporate performance of domestic
enterprises in the health industry. The aim of the study is to explore the existence and the …

Developing new services is vital for a service-based company to succeed in the long run.
This requires both innovation capability and understanding customer needs. Previous …

The chapter offers a comprehensive overview of marketing in the healthcare sector, its
evolution and the strategic intersection with Value-Based Healthcare (VBHC). While …

Rumah sakit di Indonesia setiap tahunnya mengalami penambahan jumlah akan
menimbulkan persaingan produk dan jasa yang ketat. Marketing mix merupakan set …

Due to the importance of healthcare on both an individual and public level, the efficient
functionality of the healthcare system is a fundamental component of society's overall well …

Este estudo tem como objetivo expandir as informações mais relevantes sobre a perceção,
os comportamentos, as preferências e a seleção de fontes de informação do utente face à …

The healthcare landscape is rapidly evolving, placing increasing emphasis on patientcentric
care and integrating marketing strategies to boost patient engagement. This chapter …

For marketers employed or contracted by hospitals, value-based offerings must satisfy a
diverse consumer market, including patients and families, employees, visitors, and …

Developing new services is vital for a service-based company to succeed in the long run.
This requires both innovation capability and understanding customer needs. Previous …