Like most journals having specific scope and unique positioning, Journal of Research In
Interactive Marketing aims to publish manuscripts with relevance to interactive marketing …

Purpose Optimization of dynamics determining distribution performance of pharmaceuticals
is vital in realizing Sustainable Development Goal (SDG) number 3 which insists on …

Based on client location, preferences, and behavior data, proximity marketing has become a
potent tool for businesses to interact with their target audience in a personalized way …

4 Positionering van het lectoraat 27 4.1 Raakvlak informatiekunde en marketing 27 4.2
Service encounters helpen innoveren 28 4.3 Soorten technologie 30 4.3. 1 Sociale robots …

A marketing strategy, which is a comprehensive plan, describes an organization's approach
to promoting and selling its products and services, including target audience identification …

4 Positionering van het lectoraat 27 4.1 Raakvlak informatiekunde en marketing 27 4.2
Service encounters helpen innoveren 28 4.3 Soorten technologie 30 4.3. 1 Sociale robots …

Mobile apps can be an engaging way to reach audiences and markets. They afford cost-
effective two-way, dialogically tailored communication. However, they are not always the …

The purpose of this research was to evaluate the effect of Kalman filtering on the indoor
positioning system based on short-range radio technology. The contribution consists of an …

Marketers are living through an unprecedented time of transformation, hinging on a massive
increase in the acquisition and depth of information about consumer preferences and …

Chapter 10, from Brennan and Parker, addresses the challenges digital marketers face in
engaging with mobile and app-based advertising. They critique the shift from product-centric …