Abstract Intelligent Virtual Assistants (IVAs) such as Amazon Alexa have evolved from conversational agents (CAs) and grown tremendously in popularity and market size due to …
S Banerjee - International journal of information management, 2022 - Elsevier
Fake online reviews are commonly assumed to be more exaggerated than authentic ones. The assumption has however not been empirically confirmed in different contexts. Therefore …
Research shows that computational algorithms can classify online reviews as authentic or fake based on linguistic nuances. This study examines whether Internet users can process …
Purpose Drawing on social exchange theory, this study clarifies the roles of authenticity, interactivity and involvement in predicting customer engagement (CE) and, ultimately …
DA Colton - Journal of Research in Interactive Marketing, 2018 - emerald.com
Purpose The purpose of this study is to examine the antecedents of consumers' attitude toward corporate blogs. The antecedents include credibility, involvement and attitude toward …
This study examined the ability of antecedents such as media diet and candidate traits to impact political organization-public relationships (POPRs), in turn affecting views on party …
J O'Neil, M Eisenmann - Public relations review, 2017 - Elsevier
This research revisits source credibility based upon the popular PESO (Paid, Earned, Shared and Owned) source classification. More specific, this study examines source …
SC Tong, FFY Chan - Journal of Communication Management, 2022 - emerald.com
Purpose With the prevailing use of online communication platforms, this study revisits the definitions of trust in an online context. By exploring organizational online communications …
T Hopp, TD Gallicano - Journal of public relations research, 2016 - Taylor & Francis
One of the most important areas of social media measurement is engagement; however, industry measures that equate engagement with social media interactions are often …