Analysis of the SEO visibility of university libraries and how they impact the web visibility of their universities

M Vállez, A Ventura - The journal of academic librarianship, 2020 - Elsevier
This article comparatively analyzes the web visibility of 20 libraries corresponding to the top
10 universities in the Times Higher Education World University Rankings and the 10 largest …

Library-authored web content and the need for content strategy

C McDonald, H Burkhardt - Information Technology and …, 2019 - ital.corejournals.org
Increasingly sophisticated content management systems (CMS) allow librarians to publish
content via the web and within the private domain of institutional learning management …

Content strategy in LibGuides: An exploratory study

J Logan, M Spence - The Journal of Academic Librarianship, 2021 - Elsevier
Since its inception in 2007, Springshare's LibGuides has become a popular content
management system (CMS) with academic libraries. The challenges of managing LibGuides …

Content management systems performance and compliance assessment based on a data-driven search engine optimization methodology

I Drivas, D Kouis, D Kyriaki-Manessi… - Information, 2021 - mdpi.com
While digitalization of cultural organizations is in full swing and growth, it is common
knowledge that websites can be used as a beacon to expand the awareness and …

[PDF][PDF] Management of digital libraries for active learning environment: Trends and challenges

AV Karthick, DMA Millath - Library Philosophy and Practice, 2019 - core.ac.uk
E-content learning is one of the innovative information system based learning environment
that has adopted in every library throughout the world. It deals with work-related the digital …

Communication strategies in providing good government education through social media: A case study at the Parliament of the Republic of Indonesia

A Larasati, A Jamil, R Briandana - Psychology and Education, 2021 - papers.ssrn.com
Objective: To analyze the communication strategy of the parliament of the Republic of
Indonesia in providing good government education through social media. Methods: Case …

Social media usage and assessment for Greek Academic Libraries

N Alvanoudi, P Vozana - 2017 - library.ifla.org
The aim of the present study was primarily to examine the social media practices and the
organization, management and leverage of the social media accounts for Greek academic …

Comparative Analysis of Web Visibility using SEO Tools And Its Effect on Website Improvement

H Shafaei, M Taheri - International Journal of Web Research, 2024 - ijwr.usc.ac.ir
The growing accessibility of web pages to internet users, coupled with the increasing
reliance on search engines for daily tasks, underscores the rising importance of search …

Web Content Strategy in Academic Libraries: Methods and Maturity

C McDonald, H Burkhardt - portal: Libraries and the Academy, 2022 - muse.jhu.edu
This paper presents a qualitative analysis of nine interviews with academic library
practitioners discussing their approaches to Web content strategy work. Findings reveal …

[HTML][HTML] Snippets, subject lines, and exclamation points: A case study in constructing better library emails

RC Davis, M Partlow, D Pearce… - Weave: Journal of …, 2022 - journals.publishing.umich.edu
Automated emails sent from the integrated library system (ILS) account for hundreds (or
thousands) of patron contacts each day, but the email templates typically focus on …