While researchers' interest in online impulsive buying is increasing, there is currently a
paucity of research that examines at consumers impulse purchase urges while …

With the rapid development of social commerce, consumers may easily purchase products
they did not plan to purchase or do not really need when they surf social networking …

Purpose Social media provides a convenient way to popularise first aid knowledge amongst
the general public. So far, little is known about the factors influencing individuals' adoption of …

This research study focuses on examining the role of in-store elements for impelling
consumers' impulse buying in organised retail stores with the presence of consumers' …

Impulse buying promises to be a dominant buying behaviour in the highly conducive
environment of emerging markets like India. However, existing research in these markets is …

Purchasing is not a novel idea. In reality, buying and selling has existed since the dawn of
time, and as culture has advanced, the idea has developed in terms of shape, design, and …

.:: IJBED ::. ISSN(ONLINE): 2051-8498 | DOI: 10.24052/IJBED Search Account Menu Menu
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This study examines the role of the individual factor impulse buying tendency (IBT) on the
urge to buy impulsively (UB) through the mediations of positive affect (PA) and normative …

Purpose of the research: Special product displays are expected to increase sales of the
products they contain. Opposite to the rich existing literature on the impact of product in-store …

The objective of this study is to examine factors that influence Indian consumer's assortment
satisfaction towards the online purchase of footwear. A questionnaire was used to collect …