In this present world, a modern telecommunication infrastructural development is not only
essential for domestic economic growth, but also a prerequisite for participation in the …

This study delves into the intricate dynamics of impulsive buying behavior within the realm of
e-commerce, specifically examining the influential factors of user interface design, sales …

Branding is an essential part of every company's success, yet it remains a challenge for a
company to stand out among its competitors' offerings. This is a problem that businesses are …

FOCUS AND SCOPE IROCAMM (International Review Of Communication And Marketing
Mix) publishes peerreviewed scientific articles, reviews and essays related to commercial …

This study investigated the effect of consumer sales promotion on the patronage of
pharmaceutical products in Nigeria. The purpose of the study was to examine the …