Sales and sales force management is a complex activity that largely determines a
company's commercial success. Customer perception of the salespeople in terms of …

Autonomy is commonly regarded as a desirable element of an employee's psychological
climate that has the potential to reduce salesperson burnout. The literature is silent …

This chapter aims to show some concepts related to the importance of planning and
strategic direction as a fundamental tool for the sustainability of Colombian SMEs for a new …

One jersey manufacturer that continues to innovate its products is DJ Sport. This is
evidenced by its existence in the world of sports as a provider of Indonesian sports products …

Materialism deals with social image and possessions. It typically has negative self-
oriented/self-interest motivation. The authors introduce the concept of collective-oriented …

Quiero agradecer en primer lugar a mi director de Tesis, el Dr. Jesús Cambra Fierro quien
desde el primer día que lo conocí y conversamos, comprendió nuestra realidad tan …

In recent years, the concept of relationship-marketing earned eminence in academia with
associated implications for marketing strategy.\r\nThe aim of this study was to examine …