Cost Leadership Strategy: A New Game Strategy for Competitive Advantage in Milk Processing Firms in Kenya

P Kimiti, S Muathe - European Scientific Journal, 2021 - papers.ssrn.com
Competitive advantage refers to the benefits that firms accrue from unique combination of
possessions to outperform competitors. To build competitive advantage as a gateway to …

Cost Leadership Strategy and Performance of Milk Processing Firms in Kenya

P Kimiti - Kenyatta University D, 2022 - papers.ssrn.com
Performance of milk processing firms in Kenya continues to be impended by cost related
performance challenges. It is hypothesized that cost leadership strategy could address these …