T Kato, M Koizumi - Journal of Marketing Communications, 2024 - Taylor & Francis
While some individuals prefer to work for empathic companies, others may be attracted to those with appealing products or services. This study compares the effects of company …
Over the past two decades, employee engagement in the US has been dismally low, barely fluctuating 10 percentage points since 2000. Adding to this problem was the COVID-19 …
O sistema de franquias tem atraído a atenção do mercado e da academia porque pode proporcionar ganho de escala, bem como amplitude do reconhecimento da marca-sob o …
Businesses depend on franchising to increase their product portfolio by incorporating a larger number of smaller entities representing the franchised organization. Although …
Orasi ilmiah ini membahas ekspansi bisnis waralaba dan tantangan di era digitalisasi bisnis. Waralaba atau franchise menjadi tren bisnis yang sangat digenari karena …
BS Gigliotti, MMO Junior… - Revista Capital Científico …, 2024 - revistas.unicentro.br
O sistema de franquias tem atraído a atenção do mercado e da academia porque pode proporcionar ganho de escala, bem como amplitude do reconhecimento da marca–sob o …
The purpose of this study is to analyze the effectiveness of internal marketing and its relation to the outcomes: loyalty and performance. The research was conducted in a form of a …
The purpose of this study is to analyze the effectiveness of internal marketing and its relation to the outcomes: loyalty and performance. The research was conducted in a form of a …