Market capitalization shock effects on open innovation models in e-commerce: Golden cut q-rung orthopair fuzzy multicriteria decision-making analysis

N Moiseev, A Mikhaylov, H Dinçer, S Yüksel - Financial Innovation, 2023 - Springer
This research paper analyzes revenue trends in e-commerce, a sector with an annual sales
volume of more than 340 billion dollars. The article evaluates, despite a scarcity of data, the …

The Effect of COVID-19 Spread on the e-commerce market: The case of the 5 largest e-commerce companies in the world

M Abdelrhim, A Elsayed - Available at SSRN 3621166, 2020 - papers.ssrn.com
This paper attempts to investigate the effects of the spread of COVID-19 on global e-
commerce companies, where the five largest e-commerce companies in the world were …

Factors influencing continuance intention of online shopping of generation Y and Z during the new normal in Vietnam

B Nguyen Thi, TLA Tran, TTH Tran, TT Le… - Cogent Business & …, 2022 - Taylor & Francis
This study investigated the determinants of online shopping continuance intention of
Generation Y and Z during the new normal. A conceptual framework, which was an …

The role of marketing stimuli and attitude in determining post-COVID buying decisions toward organic food products: evidence from retail consumers in Beijing, China

Y Jiang, SINW Abdullah, BHJ Lim, R Wang… - … in Sustainable Food …, 2023 - frontiersin.org
Customers are diverse, and their preferences have changed tremendously, especially post-
pandemic, as many business organizations are facing major challenges in meeting those …

Facts or belief: examining the effect of the cognitive dissonance on brand switching, purchase regret and satisfaction level

R Ibrahim Awwad, B Ibrahim, C George… - Global Knowledge …, 2023 - emerald.com
Purpose This study aims to investigate the relative impacts of the cognitive dissonance on
brand switching (BS) and satisfaction level (SAT) by considering the mediation role of …

Browsing or buying: A serial mediation analysis of consumer's online purchase intentions in times of COVID-19 pandemic

HY Bhatti, M Bint E. Riaz, S Nauman… - Frontiers in …, 2022 - frontiersin.org
The role of digitization and globalization have changed consumers' online buying behaviors,
specifically in the times of the COVID-19 pandemic crisis. This seriously influences the …

Effect of marketing mix strategies on the buying behaviour of organic products: Comparison between consumers in Malaysia and China

SINW Abdullah, PK Teng, BLJ Heng… - … Series: Earth and …, 2023 - iopscience.iop.org
In recent years, organic food intake has been seen as a crucial component of sustainable
transformation that have large impacts on the environment as well as on people's health …

Factors influencing consumer satisfaction toward online shopping: a special reference to India context

F Almugari, ASD Khaled, MK Alsyani… - International …, 2022 - inderscienceonline.com
The study aims at examining dimensions that may affect online shopping satisfaction of
Indian customers. The proposed model describes website design, product information …

Applying sentiment product reviews and visualization for BI systems in vietnamese E-commerce website: Focusing on vietnamese context

NBV Le, JH Huh - Electronics, 2021 - mdpi.com
Product reviews become more important in the buying decision-making process of
customers. Exploiting and analyzing customer product reviews in sentiments also become …

[PDF][PDF] Social media use and purchase intention: the mediating roles of perceived risk and trust

MSR Isip, JP Lacap - Journal of Marketing Advances and Practices, 2021 - researchgate.net
The study examines the impact of social media use on purchase intention of social media
users in Angeles City, Philippines. Furthermore, it investigates how perceived risk and trust …