Purpose This study aims to develop a framework for the action hierarchy of sustainability
practices and financial performance and their optimal combination for supplier evaluation …

Research in performance measurement has been growing rapidly over the past seven
decades, and it has explored a wide spectrum of issues in multiple industries and sectors …

The Covid-19 pandemic has had an impact on the marketing performance of MSMEs in
Indonesia, as indicated by a decrease in sales. Therefore, various strategies must be carried …

Ever since its inception in the early 1990s, digital marketing has received significant
attention as marketing strategies in industry and academia. The advent of the Internet and …

Literature on marketing has been extensive, with attention given mostly to measuring
performance. This article extends the body of knowledge by focusing on the evolution of …

The uniqueness and distinctive character of a woman, makes women prefer to run
entrepreneurship. The ability of women entrepreneurs to develop product innovation …

La presente investigación tuvo como objetivo general determinar la relación del marketing
digital en las empresas constructoras, Lima Norte, con las interacciones de sus …

Abstract Micro, Small, and Medium Enterprises (MSMEs) are one of the popular economy
sectors that play an important role in advancing Indonesia's economy. The high number of …

Digital marketing has become significantly important to the industry and academia as one of
the most effective marketing media ever since its inception in the early 1990s. Business …

In a global, uncertain, and more competitive business environment, companies compete by
developing new products and services or business models and improving traditional …