B2B market segmentation: A systematic review and research agenda
Segmenting industrial markets is a key challenge for the marketing field. More than 30 years
of research has not produced comprehensive guidelines for developing robust B2B market …
of research has not produced comprehensive guidelines for developing robust B2B market …
Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity
CL Hsu, CY Chang, C Yansritakul - Journal of retailing and consumer …, 2017 - Elsevier
Increased community awareness on various environmental problems has changed
consumers' behaviors and induced purchasing decisions on green products. Applying the …
consumers' behaviors and induced purchasing decisions on green products. Applying the …
Service quality and price perception of service: Influence on word-of-mouth and revisit intention
CHS Liu, T Lee - Journal of Air Transport Management, 2016 - Elsevier
Drawing on an overarching framework of marketing theory, this study develops and tests an
integrated model of service quality that explicates the affective mechanisms through which …
integrated model of service quality that explicates the affective mechanisms through which …
Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda
Abstract Business-to-business (B2B) buying consists of a complex set of activities and
processes involving numerous stakeholders and touchpoints that have attracted robust …
processes involving numerous stakeholders and touchpoints that have attracted robust …
Which competitive advantage (s)? Competitive advantage–market performance relationships in international markets
Business scholars and managers stress the importance of achieving and sustaining
competitive advantage as a critical strategic step in enabling superior firm performance. Yet …
competitive advantage as a critical strategic step in enabling superior firm performance. Yet …
Service quality versus service experience: An empirical examination of the consequential effects in B2B services
S Roy, S Sreejesh, S Bhatia - Industrial Marketing Management, 2019 - Elsevier
The present study investigates the role of service experience in B2B services vis-a-vis
service quality. In particular, the study addresses the question: how do the relative effects of …
service quality. In particular, the study addresses the question: how do the relative effects of …
Predicting consumer purchase intention toward hybrid vehicles: testing the moderating role of price sensitivity
Purpose Today, global warming is one of the most acute challenges in the world,
prominently caused by greenhouse gases. The introduction of hybrid-vehicles (HVs) is thus …
prominently caused by greenhouse gases. The introduction of hybrid-vehicles (HVs) is thus …
Technology readiness in a B2B online retail context: An examination of antecedents and outcomes
R Vize, J Coughlan, A Kennedy… - Industrial Marketing …, 2013 - Elsevier
This paper develops and empirically tests a model that examines the role of technology
readiness (TR) in the business-to-business (B2B) context. The research investigates how …
readiness (TR) in the business-to-business (B2B) context. The research investigates how …
Multi-dimensional analysis of perceived switching costs
The creation of switching costs for customers is an important aspect of strategic planning in
today's competitive environment. These costs enable firms to address variations in customer …
today's competitive environment. These costs enable firms to address variations in customer …