Exploring the impact of traditional communication channels on customer purchase decision: a case study of University Students in Ghana
Purpose-Marketers want to know the best advertisement medium which can make their
advertising more effective. This study seeks to find a linkage between television …
advertising more effective. This study seeks to find a linkage between television …
Differential Evolution Framework for Budget Optimization in Marketing Models with Saturation and Adstock Effects
LK de Morais, DA da Silva Borges, MÂL Moreira… - Procedia Computer …, 2024 - Elsevier
Marketing has proven to be an important asset to every business, and the growth of digital
platforms has made it even more crucial, which makes the use of tools to measure and guide …
platforms has made it even more crucial, which makes the use of tools to measure and guide …
No Slogan versus with Slogan: The Different Message Strategies for New Product Digital Video Ads
Purpose Interestingly, some new product digital video ads use slogans, while some do not.
This study aims to identify the similarities and differences between the message strategy …
This study aims to identify the similarities and differences between the message strategy …
Consumer attitudes toward video ads; impact of information quality, information source and brand favorability
YS Elmas - 2022 - 193.140.201.98
Digital video advertising is undoubtedly a part of consumers' digital journeys. Thus, it is
worth to study how consumer's digital experience is affected. With regard to that, this study …
worth to study how consumer's digital experience is affected. With regard to that, this study …
Medien bewerben Medien: Eine datenbasierte Annäherung.
M Andree - MedienWirtschaft, 2023 - search.ebscohost.com
1 Hintergrund Es besteht eine eigenartige Querverbindung zwischen dem Markt der Medien
und den ganz unterschiedlichen Märkten für verschiedene, beliebige Güter (also etwa …
und den ganz unterschiedlichen Märkten für verschiedene, beliebige Güter (also etwa …