SMS advertising perception has been found to have a significant influence over consumer
purchase intention either directly or indirectly. However, there is a dearth of comprehensive …

The exponential growth of mobile phone usage has shifted the attention of marketers toward
digital advertising as a tool for targeted communication. However, the increased usage of …

This study explores how the value of sponsored Instagram advertisements (ads) can
enhance consumer ad-related involvement (cognitive and affective) and flow experience …

Following the rapid proliferation of mobile devices and the phenomenal advancements in
mobile commerce, mobile advertising has since overtaken traditional advertising and seized …

The purpose of this paper is to examine the factors affecting consumer attitudes towards
SMS advertising in the Palestinian banking sector: The moderating role of national culture) …

Purpose The purpose of this study was to investigate the online shopping intention of
customers by watching artificial intelligence (AI)–based deepfake video advertisements …

Purpose: It has been discovered that SMS advertising perception has a considerable direct
or indirect impact on customer purchase intention. Based on the stimulus-organism …

Purpose The purpose of this paper is to examine a proposed model of location-based
advertising (LBA) effectiveness upon the influence of integrative perceived values on …

Purpose This study is based on a web-based advertising value model, adding emotional
appeal, advertising credibility, advertising clicks, product evaluation and incentive to …

This study aims to consolidate existing literature results through a systematic review to
develop a comprehensive conceptual framework. This study followed Pollock and Berge's …