As organizational research continues to globalize, scholars increasingly must translate
established scales into languages other than those in which the scales were originally …

Covariance‐based structural equation modelling (CB‐SEM) with reflective measurement
has been a popular data analysis tool in organizational and management research …

The growing power of bloggers to influence their connected network has emerged as a new
communication venue for brands. This study elaborates upon the role of bloggers in brand …

Brand communities and social media often overlap. Social media is an ideal environment for
building brand communities. However, there is limited research about the benefits and …

We provide a comprehensive and user-friendly compendium of standards for the use and
interpretation of structural equation models (SEMs). To both read about and do research that …

The concept of consumer–brand identification (CBI) is central to our understanding of how,
when, and why brands help consumers articulate their identities. This paper proposes and …

Brand communities represent highly valuable marketing, innovation management, and
customer relationship management tools. However, applying successful marketing …

The COVID-19 pandemic has caused catastrophic global upheaval with the potential to alter
geopolitical and socio-economic norms. This study offers potential insights for the post …

The brand management literature has long acknowledged the strategic importance of
managing brand identity. However, prior empirical research has largely ignored brand …

How do consumers represent their identities on online social media platforms? In this article,
we focus on consumers' use of brands on their Facebook pages as subtle cues to represent …