Focusing on the implications of xenocentric behavior for consumer well-being, the authors investigate the link between consumer xenocentrism (C-XEN) and consumers' self-esteem …
K Grover - International Review on Public and Nonprofit Marketing, 2024 - Springer
In light of the critical need for businesses to cultivate enduring customer relationships, this study investigates the role of customer gratitude (CG). Research has demonstrated that …
There has been a substantial rise in academic interest in AI chatbots and studies on customer experience over the past decade. Nevertheless, regardless of its significance …
On-the-job training abroad offers students an opportunity to acquire practical knowledge and skills in a recognized foreign host establishment, enhancing their global competitiveness …
Pidämme usein itsestäänselvänä sitä, miten asiat arjessa ovat. Arkipäiväisiin käytänteisiin liittyy kuitenkin todellisuudessa ainainen muutoksen mahdollisuus: ne muovautuvat tietyssä …