Ongoing technological disruptions in the service industries have altered modern business
practices globally. Due to the unending transference in the overall consumer behavior in …

In the past few years, expenditure on influencer marketing has grown exponentially. The
present study involves preliminary research to understand the mechanism by which …

Creating the conditions that foster student engagement, success and retention remains a
perennial issue within the higher education sector. Traditionally satisfaction has been …

Collaborative consumption (CC) is an increasingly prevalent form of exchange. CC occurs
within a triangle of actors: a platform provider (eg, Uber), a peer service provider (eg, an …

Retailers are increasingly using conversational AI (chatbots) for customer service due to the
perceived benefits and reduced operational costs of this emerging technology. Yet our …

Increasing people are using mobile applications (apps) for information and activities related
to their travel and tourism. Therefore, customer engagement (customer attraction and …

Recent studies have demonstrated the relevance of consumer decision-making styles and
consumer involvement as crucial constructs in understanding online group buying, but none …

Purpose This study aims to provide a taxonomy of relational benefits that drive customer
loyalty in sharing-economy services, assess the relative strengths of these relational benefits …

Purpose–The aims of this article are to measure the brand equity of service firms (luxury
hotels) using a customer perspective, to identify factors that predict customers' brands …

Abstract Intelligent Virtual Assistants (IVAs) such as Amazon Alexa have evolved from
conversational agents (CAs) and grown tremendously in popularity and market size due to …