This study aims to identify, analyse, and rank the critical factors affecting social media usage
in Egyptian SMEs. This study proposed Technology-Organisation-Environment-Individual …

Social media is constantly changing the business landscape across all economic sectors.
Given this, small and medium enterprises (SMEs) are leveraging this to give their …

Developments in the technological field also increase the importance of social media tools
that play an impressive role such as encouraging or preventing consumers' online shopping …

The COVID-19 pandemic weakened the small-and medium-sized enterprise (SME) sector.
The decline in turnover is one that is felt by the batik industry in East Java, and the decline in …

Technology has been growing rapidly recently. The close relationship and dependence
between humans and social media, becomes an opportunity for companies to market their …

Purpose In today's business world, adopting social commerce for day-to-day operations has
increasingly become an important phenomenon. Several factors have been identified by …

The goal of the study was to see how quality management (QMA), strategy (STR), and
innovative capability (INC) influence the competitive advantage of a Thai information …

Sažetak The increasing importance of social media as a communication and marketing tool
is reshaping how companies engage with their customers. Despite its numerous …

The success of the small and medium-sized enterprises depends extensively on the owner's
ability to be financially literate in managing finance-related matters of the business …

The concept of digital marketing is currently fragmented due to the emergence of many sub-
areas of research. This is motivated by the evolution of markets that believe in the …