The strategy of maintaining customer satisfaction after product withdrawal is a major concern
for companies in the competitive business era. This research aims to investigate how …

We theorize that contingent on whether acquisitions put more emphasis on realizing cost
versus revenue synergy, they require different degrees of post-acquisition integration due to …

Evidence shows that, in the aftermath of cyberattacks, organizations usually accept
responsibility for having failed to protect stakeholders' data more effectively. While this …

Sportswashing became a current media topic in the run-up to and during the Qatar 2022
Men's FIFA World Cup. However, there is no consensus on what the term means, and there …

A large stream of literature shows that the emotional bond between consumer and brand
can induce a sense of psychological ownership, and shocks to this relationship, such as …

Brand Service Recovery Strategies (BSRS) have garnered significant attention due to their
transformative potential in traditional business practices. However, the precise influence of …

This research is relevant because mergers and acquisitions (M&A) is one of the most
complex and risky types of business operations that require significant investments. An …

Branded non-fungible tokens have become a powerful marketing tool for increasing brand
awareness and engaging consumer targets who were previously unreachable, such as Gen …

When a company's founder engages in ethical misconduct, the company may fire the
founder in hopes of restoring the brand's reputation. Across four preregistered experiments …

Sport wheelchair technology was driven by the goals, ingenuity, and lived experiences of
wheelchair athletes. Wheelchair sport emerged as a form of medical and social …